Our first attempt
Our first attempt to use OKRs in my organization was not particularly successful. We defined organization-wide OKRs, then we derived OKRs for sub-organizational structures, and we worked out many individual OKRs. But we stopped there. We didn’t invest in measuring the Key Results. We didn’t make all the OKRs transparent. And we didn’t discuss them on a regular basis.
What we learned for our second attempt
Our second attempt is based on several concrete ideas, mainly extracted from Measure What Matters.
Start small
Going full scale while making the first steps with a new tool like OKRs is like hosting a dinner party for 50 prominent guests without having cooked for your family a single time.
That’s why it makes sense to kick-off a Community of Practice (CoP) built of a dozen or so volunteers. Let this CoP experiement with ideas and exercise the application of OKRs. Meet on a regular basis, exchange experiences and build your set of good practices you want to share with the entire organization once you scale up like an OKR checklist.
Nominate a shepherd
Defining goals can be easy. Specifying measurements can be trickier. But the real challenge is to follow through, to run the measurements, to review them, and to keep the up to date.
That’s why it immensely helps to have someone taking care of nudging everybody to keep timelines and to keep track of measurements. I like to think of the first measurement as the first Initiative. The shepherd proactively approaches people to share their OKRs ideas, provides feedback how to improve OKRs (e.g. to balance quantitative with qualitative Key Results), and if necessary sanctions laggards.
Create a checklist
Chances are, your first OKRs are overly ambitious. Two reasons for this are:
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Someone points out that doing a step towards the right direction is already an achievement.
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Others struggle to think out of the box, which becomes necessity when being ambitious.
Another common trap is to define tasks as Key Results. Sure, a completed task looks like you have achieved a milestone and you have made progress. But typically if you would stop there, there would be no outcome and no value without completing at least one additional task. Tasks are Initiatives and don’t work as Key Results (see section "What Everyone Gets Wrong About Key Results" in How to write great OKRs).
That’s why it makes sense to create a checklist and apply it to your OKRs, gradually adapting the checklist to your needs. My organization’s OKR checklist might provide a starting point.
Optimize transparency, minimize hurdles
Transparency trumps. If you want OKRs to be discussed by most organization members at least on a weakly basis they need to be easily accessible. And simple to manage. Even though the simplest possible solution to keep track of OKRs is a central spreadsheet, invite the CoP to evaluate different OKR tools.
Our tool evaluation criteria were mostly usability: Does the tool provide a good overview of all OKRs and make it simple to link them? How easy is it to enter and update OKRs? Can you import Key Results measurements from a spreadsheat or update them by API calls?
Celebrate success
Whenever someone makes significant progress this deserves public appreciation. That’s why it makes sense to test some ideas how to celebrate success before scaling OKRs to the entire organization.
You might even use the opportunity to turn the negative conotation of failure to the positive by celebrating learnings, changing the culture of your organization to embrace experiments, take risks, and continuously learn.
My organization’s OKR checklist
Our checklist is compiled based on:
Objective checklist
Item | Litmus test |
---|---|
committed vs. aspirational |
Is it OK to drag O into next year? |
directional |
Does it break out of status quo? |
objective |
Is it obvious when goal is achieved? |
aligned |
Does it support organization mission & vision? |
high impact, not business-as-usual |
Is it a substantial step forward? |
high value, not nobody cares |
Cannot achieve it w/o clear economic value for organization. |
clear motivation |
Would granny understand why? |
inspirational, not timid |
How would ideal world look in N years w/o most constraints? |
understandable & tangible |
Would granny get it? |
within circle of influence |
Are you able to do something about it? |
realistic |
Is there a chance to make a significant step? |
not measurable |
Numbers belong into KRs. |
insufficient KRs for O |
If all KRs score 100% is O perfectly fulfilled? |
time-bound |
Does it have a start & end date? |
right amount |
1 - 4 |
Key Result checklist
Item | Litmus test |
---|---|
high impact, not business-as-usual |
Is it a substantial step towards Objective? |
ambitious |
Does it make you feel a little uncomfortable? |
measurable & evidence of completion |
Yes/no (boolean) or countable (number), link to data sources. |
measurement method |
Could granny measure it? |
within circle of influence |
Are you able to do something about it? |
not an initiative |
Does it define outcomes, not activities? |
time-bound |
Does it have a start & end date? |
right amount |
1 - 5 |
Initiative checklist
Item | Litmus test |
---|---|
measurable |
Yes/no (boolean) or countable (number). |
specific |
Do you know what to do? |
within circle of influence |
Are you able to do something about it? |
within control |
No external dependencies. |
time-bound |
Does it have a start & end date? |
right amount |
1+ |